Real SERP data, never estimates
Every number comes from an actual search made at an actual point on the map. If we did not measure it, we do not show it.
Data miningSignalingLocal SEOMarket edge
The city is already talking.
We measure what it says.
Four instruments for local SEO intelligence: a local rank checker, a citywide geo grid rank tracker, review evidence read line by line, and the engine that turns readings into pages. Stop guessing at rankings, reviews, and who owns the map.
Run a rank checkdecodelocal
Decode the market. Dominate locally.
Your market wrote a report about itself. It is sitting in plain sight, unread.
DecodeLocal is a local SEO research agency. We build and run the local SEO tools behind our own practice: a pay-per-run local rank checker, a citywide geo grid rank tracker, review intelligence, and the production engine that turns readings into pages. Everything measures the three levers Google itself ranks local businesses on: relevance, proximity, and prominence. Most rank trackers watch one point on the map and call it the city. We take the measurement properly: full local search grids, neutral SERP snapshots, map pack positions, Google Business Profile signals, review velocity, and directory presence, block by block.
Rankings are only half the file. For every industry we research, we read the reviews of the businesses at the top of the map and mine the voice of the customer on the socials, Reddit above all, to pull the red threads: the complaint every rival keeps earning, the praise that actually wins the work, and the hidden edge a business can claim to differentiate itself in its market. The pipeline is automated and AI-assisted end to end, but nothing is estimated. AI here reads what customers actually wrote; it never invents what we did not measure. Then the findings get written up so a business owner can check every claim and land on the same conclusion.
Review evidence, scored
Geo-grid map sweeps
Neutral rank snapshots
Competitor pins, branch by branch
Shareable client reports
Directory presence counts
Review-gap analysis
One database behind everything
Four tools that read a whole city, from the first review to the last ranked pin.
Each instrument answers a question owners actually ask. What do people say about me? Where do I really rank? Who owns which corner of the map? And what do we do about it?
GroundTruth reads what the city says about a business
GroundTruth is the review intelligence and market research instrument. Point it at an industry and a city and it pulls the full review record of the market’s top competitors, reads it line by line, and writes up what the customers of that market actually reward and punish.
- Every review, actually read. The top 25 competitors in the niche, their complete review histories scored into named themes with counts and dates. Not star averages, not sentiment mush.
- Red threads across the market. The complaint every rival keeps earning, the praise that actually wins the work, and how both trend over time.
- Voice of the socials. Reddit threads about the industry get mined alongside the reviews, so the report hears what customers say when nobody is being polite in a review box.
- The hidden edge. Pain maps and open lanes: the complaint clusters nobody in the market answers, which become the differentiation a business runs on.
- A client-ready brief. Findings, dated quotes, and a written verdict an owner can verify against the source reviews themselves.
RankCheck shows where a business really stands
RankCheck is the local rank checker, $4.99 a run. Enter a business, a keyword, and a city and it reads the live Google results, both the map pack and the organic page, and returns a neutral snapshot of who outranks you and which lever moves your rank.
- Live Google, not estimates. Real searches the moment you ask. If we did not measure it, we do not show it.
- A 13-point grid sample. Rank changes block by block, so the check reads fixed points around the business instead of trusting one flattering pin.
- Who outranks you, and why. Every rival above you with their position, review count, share of the radius, and the page they win with.
- Levers, not just numbers. The report says whether relevance, proximity, or prominence is costing you rank, and which gap to close first.
- $4.99 a run, no account. Priced per search, no subscription, and the same result no matter who searches.
CitySweep grids the whole city and names who owns it
CitySweep is the geo grid rank tracker at full city scale: a local search grid fanned from the city core to its edges, with a real local pack read in every ring. One keyword, every quadrant, and the standings of every brand that shows up anywhere on the map.
- Hundreds of measured quadrants. The Winnipeg run below read 179 of them for one keyword: 179 real searches, 41 brands surfaced, no modeling.
- The citywide standings. Every brand ranked by quadrants held, review velocity, last review, Google Business Profile posting cadence, site rank, and the money page carrying them.
- Branch-by-branch pins. Multi-location brands are unstacked into their actual locations, so nothing hides behind a name.
- An honest local SEO heatmap. Who is top dog block by block, drawn from measured local packs rather than modeled reach.
- Spend-guarded by design. Live sweeps sit behind hard cost ceilings and an arm switch. Nothing fires without a deliberate decision.
The Engine turns readings into production
The Engine is where research becomes an outrank plan. It takes the grid readings and the review intelligence, sweeps the keyword footprint of the businesses above you, and hands back the battle plan: what to build, in what order, and why it wins.
- The steal list. The exact keywords your rivals rank for and you do not, split into quick steals and long plays, with brand noise stripped out.
- Winnability, scored. Every term graded easy win, contested, or locked down, and every score opens to the exact signals behind it. No black box.
- GEO and AEO readiness. A line-by-line audit of whether your pages are ready to be cited by AI answers, not just ranked in classic search.
- Page plans and copy.Outrank briefs with page-level plans, exportable to Markdown and JSON, written to survive Google’s spam rules.
- Allowlisted and logged. The operator console is gated on every route, and every run that spends money is recorded.
Measurement has rules here. Four of them, and they are not negotiable.
Same result for every searcher
Logged-in Google shows every owner a different map. Reports here lead with numbers that do not move: directory counts, review gaps, neutral snapshots.
Spend guards on everything
Billable sweeps sit behind hard ceilings and arm switches. Nothing fires a paid call without a deliberate decision.
Reports that survive scrutiny
Every claim in a client report is written so the owner can verify it themselves and reach the same conclusion.
From a keyword to a client-ready report. Here’s how.
The whole pipeline runs on one database, so nothing gets copied around and nothing falls out of date.
1
Pick the business, the keyword, and the city
One form. The tools work out the grid, the radius, and the competitor set from there.
2
The sweep fires
Real searches run across the map grid, quadrant by quadrant, and land in the database as evidence.
3
The evidence gets read
Rankings, reviews, directories, and competitor positions are scored into findings, not raw dumps.
4
The report writes itself up
A clean, client-ready page: what was measured, what it means, and what to do about it.
5
You share one link
The client opens a live page, not a PDF. When the data updates, the page does too.
Rank trackers watch one pin and call it a city. A city is a grid, and the grid has an owner in every square. We find out who.
Operator memo
These tools got built because the reports we wanted to hand clients did not exist. Rank trackers averaged the city into a single number. Review tools counted stars without reading a word. Nothing measured the map the way an owner actually experiences it: standing at one corner, searching, and seeing who shows up.
So everything here starts from a point on the map and works up. Every claim in a report is one the owner can verify from their own phone.
Measured, not guessed.The DecodeLocal deskLocal SEO operations
Take the first measurement.
Run a rank check today.
One business, one keyword, one city. You get the neutral snapshot and the report page. The city has been talking this whole time.
Run a rank check